Microsoft this week launched its highly anticipated Windows 7 product via a series of tens of thousands “House Parties” held across the globe. I’d never heard of a House Party (except for that horrible movie & sequel in the early 90s) and wondered why this big brand had decided to launch via these small, intimate (1-10 guests) parties.
House Parties are an attempt to sponsor word-of-mouth conversations (my assessment, not theirs). Basically you get a bunch of influencers who offer to host an event (usually at their house) with friends. The sponsor – typically a big brand like Microsoft – sends the party host a party pack of the product and/or offers and samples to share with the guests. House Party describes this concept as “Cool people sharing cool stuff.” Hardly eloquent, but you get the picture.
I wanted a chance to experience a House Party first-hand – mostly as a way to evaluate the concept for my own marketing learnings.
When I logged into the site, I was delighted to find an upcoming party for Martha Stewart Crafts. Those who know me know that my projects are more likely to end up on CraftFail than proudly displayed in my home. But Martha doesn’t know that! My application to be a hostess was accepted and my party will take place with hundreds of other parties on Saturday, Nov 7.
So far, details have been a little spotty (wondering if they think that builds excitement – for me it just builds stress since I don’t know what to expect) but supposedly I will be hosting 3 craft projects during the party, using the materials they send to me. I believe the projects will be a handmade card, a cupcake gift box, and a glitterlicious makeover of an old holiday ornament.
I’ll plan to report back with my impressions of the party experience but at this point, I want to share the COOL STUFF I just got shipped in my party pack.
Plug your ears… and ready yourself for a big huge SQUEEEEEEEEEEEEE!!! Check it:
Disclosure updated 12/6/09: As stated above, I received a party pack (photos included) to be a hostess of this party. Neither House Party of Martha Stewart asked me to blog/tweet about my experiences. The opinions expressed in this post and on this blog are my own and my disclosure policy is here.
From That’s Church blog by @janeppitt
If a Glamour Shot had sex with a disco ball, what would they create?
Adam Lambert’s album cover:
1. Do they still say “album” these days? Oh, get off my lawn.
2. Is one of his eyes purple and the other blue?
3. I know it doesn’t have anything to do with Pittsburgh, but I couldn’t resist.
(h/t Freak Show’s Mikey)
This blog is my hub’s fave – the writer normally talks about Stihlerz stuff (thus more HIS thing than mine) but today’s post had me snickering.
Tonight at almost 10 p.m., someone rang the doorbell wondering if we were the owners of this little lost dog. In my old ‘hood, you’d expect a lost dog to be a little mangy. Here in suburbia, our lost dogs come recently groomed sporting a rhinestone collar and studded dog shirt. That’s just how they roll.
I’m keeping fingers crossed there will be a happy ending. Within 20 minutes, I’d emailed this photo to 30 of my neighbors on the street… hope we can find the owner pronto.
UPDATE 10.28: Owner found & reunited with Gucci. End of story – yay!