Social media practitioners, PR folks, agencies and the like got a comprehensive, meaty manual to add to their arsenal today — The Social Media ProBook. This is a free a 42-page e-book collaboratively written by a cross-section of social marketers and designed to be an advanced resource for professionals with some working knowledge of social marketing. Hence, the name “Social Media ProBook.” I was beyond flattered to be asked to join the project… so there is some perspective (drivel?) from me in there too.The book can help answer questions like…
- how to scale your social media program globally;
- how to optimize your Facebook newsfeed to be seen by as many fans as possible; and,
- the oft-asked question… how to measure success… as in something other than “Likes.”
So you may be wondering why in the world I am involved… Several months ago, Eloqua’s VP of Content Marketing Joe Chernov shared information about the project he and the folks at JESS3 were cooking up as a follow on to last year’s wildly successful Social Media Playbook (that book, also free, was virtually a how-to guide about the 10 prevailing social media platforms at the time and how to use them – an excellent resource).
In this year’s version, they aimed to make it a more advanced guide for people already working in the fields of social media, PR, influencer relations, etc. As part of their research, they collected wisdom from 20 experts in the field. Joe asked me to participate by answering some “day in the life” questions about working in social media and maitaining public/personal personas.
I knew this would be a worthwhile project, but I had no idea how amazing the book would turn out and more importantly, what company I would be in with the other contributors. I’m floored to be a part of (and share avatar family resemblance) with today’s experts in the field – people I have personally admired like @armano, @jowyang, @steverubel, @frankeliason, @PRsarahevans, and many others. So, thanks to Joe and JESS3 for asking me to participate (and for the snazzy new avatar) and for compiling another must-read resource for social media professionals that is worthy of a “download & print.”
Oh… one last thing… the authors made it uber easy to find all of these experts on Twitter – here is a Twitter list of everyone below as well as other people and companies mentioned in the Social Media ProBook.
Really? A First Period kit? Saw this on today’s “daily deal” for CircleBuzz.com – normally $20 but you can get this oft wished for gift for a mere $10.
This makes me glad I only have boys.
Am I the only Gleek who hasn’t seen this? So cute!
Forget about the mystique of a fancy new tablet, or even a portable laptop. This dude totes a full size Mac into Starbucks, plugs it in, hooks up a mouse, and is in business! Unbelievable. Maybe Apple should start to put handles on these badboys for the never-say-die mobile professional.